2011 China Tourism Academy Summit Held in Beijing_China Tourism Academy

2011 China Tourism Academy Summit Held in Beijing

2011-4-22 15:34:20       Size:[L  M  S]

Special report on travel.sohu.com:

After two successful summits in 2009 and 2010, the 2011 China Tourism Academy Summit was held on April 23-24 in Beijing’s Prime Hotel. Themed with “Indigenous Consciousness and Internationalized Growth”, the 2011 China Tourism Academy Summit was organized by the China Tourism Academy and sponsored by ctrip.com. China National Tourism Administration Vice Chairman Du Jiang attended the Summit and addressed the audience. China Tourism Academy President Dai Bin hosted the opening ceremony in the morning and delivered a closing speech on the afternoon of April 23.

Vice Chairman Du Jiang pointed out that, the enormous potential of China’s tourism industry is erupting step by step, and the tourism is now in its prime time of rapid development. The sound development trend of China’s tourism industry has provided advantaged soil for the research on China’s tourism; nevertheless, there are many issues need study, and there are also many laws require our mastery. It is hoped that specialists and scholars at various levels will actively use scientific approaches to explore solutions for some important and major issues, so as to provide wider theoretical foundation for the practice of tourism science.

Vice Chairman Du Jiang said that the theme of this Summit, “Indigenous Consciousness and Internationalized Growth” is a good one. While internationalizing China’s tourism industry, our researches on tourism have also made considerable progresses. International scholars are paying more attention to the development of China’s tourism industry; more and more Chinese scholars are going abroad for academic exchanges, as visiting scholars, or to study for degrees. As a result, more Chinese voices are being heard in mainstream periodicals and academic conferences around the world.

Vice Chairman Du Jiang emphasized that, from the perspective of practice, only by fully exerting indigenous advantages can China’s tourism enterprises gain footholds in internationalized competitions. From the aspect of tourism research, only by closely linking practices in the development of China’s tourism industry can our theoretical researches avoid making a fuss about trifles, play a larger role and show greater value. Only after contributing our research perspectives and academic results can we say that we have internationalized the development of tourism industry and our researches on tourism science. In a sense, only after we have made our due contributions to the researches on world tourism can we say that China is a responsible power in terms of tourism research.

Officials of China National Tourism Administration and its subordinate institutions, representatives of sponsor institutions and experts on tourism science from across China, over 100 people in total, attended the 2011 China Tourism Academy Summit. Mr. Ding Xiaoliang, Vice President of ctrip.com (sponsor of this Summit) addressed the audience. Mr. Liu Xiaojun, Director of Department of Policy and Legal Affairs of CNTA, announced the list of 2011 scientific research projects and the list of winners for 2010 China National Tourism Administration Award of Excellent Academic Achievements; Mr. Liu also presented the awards.

Prof. Zhang Linyun, Academic Committee Member of CTA and Chancellor of the Research Institute of Tourism Development under Beijing International Studies University, hosted the theme speech section in the morning.

Prof. Thomas G. Baum of School of Hotel & Tourism Management, Hong Kong Polytechnic University made a speech themed with “Trend and Hotspots of Research on International Tourism”, elaborating hotspot issues such as the sustainable development of tourism industry, oceanic cruise tourism, China’s outbound tourism, and MICE tourism.

With the theme of “China’s Tourism in High-Speed Train Era”, Prof. Shi Peihua, Head of Tourism Administration Department under Beijing Jiaotong University, elaborated the impact of rapid development of high-speed train on the development of tourism industry.

With the theme of “Time-Space Mentality: Research on and Practical Use of Tourism Science”, Prof. Ma Yaofeng of School of Environmental Science and Tourism under Shaanxi Normal University, systematically elaborated the significance of time-space mentality to the research on and practical use of tourism science.

With the theme of “Theoretical Foundation for Improving China’s Tourism Industry”, Mr. Li Zhongguang, associate researcher of China Tourism Academy, elaborated the achievements scored and new challenges faced by the China Tourism Academy in its preliminary researches on improving the development quality of China’s tourism.

The afternoon session consisted of two sub-forums: “Research on China’s Tourism Industry and Its Internationalization”; “Research on China’s Tourism Industry against the Backdrop of Building a Power of World Tourism”. At the sub-forums, in-depth, detailed round-table discussions were conducted on the subjects of how to better develop China’s tourism industry, and how to improve the internationalization level of research on China’s tourism industry.

At last, Mr. Dai Bin made a closing remark. He pointed out that, China’s tourism industry is now in an era of mass development. China has a population of 1.3 billion, and the annual number of tourist totals 2.1 billion person-times, and by the end of the “Twelfth Five-Year Plan” period, this number will increase to 3.3 billion. We have every reason to do a good job in this sector; we need to seize opportunities of this era, serve the demand of mass tourism. Only in this way can we be worthy of the history and our people. Researches, whether internationalized or localized, must progress side by side with and be closely linked to the tourism industry. Chinese scholars need to have a broader international mind. We are responsible for the development of modern society, and even for the wider scope evolution of human civilizations, and we need to clarify what our researches are about; in the meantime, we need to master the research approaches recognized by the international society, so as to improve the internationalization level of China’s researches on tourism science. And, Mr. Dai emphasized that, as the saying goes, “the new would always push on the old”, we need to treat young tourism scholars well, because to do a good job in teambuilding is caring for our future.

The morning session on April 24 is a Symposium for the Application of Lean Thinking in Modern Tourism Service Industry. China Tourism Academy President Dai Bin and ctrip.com CEO Fan Min addressed the audience. And participants had enthusiastic discussions on the theoretical system of lean management thinking, especially the successful experience of lean management thinking in ctrip.com.

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