The Press Conference for Releasing the Report of Global Working People as Inbound Tourists to China in 2017 & Forum on Innovative Development of China Inbound Tourism Marketing Held in Beijing_China Tourism Academy
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The Press Conference for Releasing the Report of Global Working People as Inbound Tourists to China in 2017 & Forum on Innovative Development of China Inbound Tourism Marketing Held in Beijing

2017-11-29 14:04:06       Size:[L  M  S]

On November 28, 2017, under the joint sponsorship of China Tourism Academy (CTA) and LinkedIn China and in the media support of People's Daily Online, the press conference for releasing the Report of Global Working People as Inbound Tourists to China in 2017 & Forum on Innovative Development of China Inbound Tourism Marketing was held in Beijing. Keynote speeches were made by President Dai Bin of CTA & Director of the National Tourism Data Center (NTDC) and Mr. Yu Zhiwei, Managing Director of LinkedIn China.  



In his keynote speech, President Dai Bin stated that tourism data suggested China’s inbound tourism market was entering a stage of complete recovery and growth; however, the market fundamental had not been stable enough, the product innovation had not been adequately strengthened, further upgrade should be made on the position of inbound tourism in the national tourism strategy, the joint efforts should be made by the government, tourism enterprise and all walks of life, and the steady growth should be made for China’s competitive force in the international tourism market.   



At the conference, China Tourism Academy and LinkedIn China signed the strategic cooperative agreement. And LinkedIn China released the main points and major data of the Report of Global Working People as Inbound Tourists to China in 2017. At the round-table discussion, distinguished guests make an indept disscussion around the topic of "Tourism Brand Marketing under Globallization". 


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