Project “Safe Travel, Responsible Travel” Launched in Beijing_China Tourism Academy
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Project “Safe Travel, Responsible Travel” Launched in Beijing

2018-11-27 9:23:53       Size:[L  M  S]

On September 10, the Project “Safe Travel, Responsible Travel”, jointly initiated by the United Nations Development Programme (UNDP), China International Center for Economic and Technical Exchanges (CICETE), China Tourism Academy (CTA) and Ctrip Group, was inaugurated in Beijing. The attendees include Ms. Agi Veres, UNDP Country Director in China, Mr. Zhang Yi, CICETE Deputy Director General, Mr. Li Zhongguang, CTA Vice President, Ms. Sun Jie, Ctrip Group CEO, representatives from various industries such as our partner Langham Hotels International, and media friends, totaling over 100 people.

Representatives delivered speeches and jointly launched the Project at the ceremony. Ms. Zhang Wei, UNDP China Chief Communications Officer, announced the contents of this cooperation. The documentary Love, Never Give Up was displayed and Ctrip Group released information on the first event “Love, Never Give Up”, aiming to reduce waste of disposable articles and advocate minimal impact of travel on the ecological environment by issuing portable environmental protection soap boxes and folding slippers to tourists. Ms. Wu Jiawen, Director for Sustainable Development of Langham Hotels International, briefed on Langham’s measures in responsible travel, saving, environmental protection, etc. Then Ctrip Group and Langham signed a memorandum of cooperation and invited some attendees to experience the Project by VR.

The Project will be practiced in concerted efforts. Through information service platform innovation and disaster risk information management, Chinese tourists will be offered disaster warning and humanitarian assistance during tour and their self-awareness of “responsible travel” can also be enhanced. The Project will focus on four aspects: pooling disaster risk information of pilot countries along the Belt and Road through the innovative exemplary role of the disaster risk information service platform to upgrade safe travel; promoting to establish a multi-party coordination mechanism for humanitarian assistance at home and abroad; implementing research and development plans and rendering innovative solutions to advocate intelligent and safe travel experience; helping to lift the public awareness of responsible travel and diminish the negative impact of some misconducts in travel.

Mr. Li Zhongguang pointed out in his speech that, Chinese outbound tourists registered 130 million in 2017 and 71.31 million in the first half of this year. As China’s outbound tourism market expands, more outbound tourism security issues have emerged and civilized tourism is also to be strengthened, causing great concern of international organizations such as the UN. Hence, Chinese tourists should strive to be a model in safe and responsible travel in the world. In 2014, the CTA organized tourism groups to sign the UNWTO Global Code of Ethics for Tourism at China International Travel Mart in Shanghai. As agreed in the Code, all signing enterprises will make solemn commitments in responsible tourism, sustainable tourism, employment rights of local people, opposition to exploitation of workers and destruction of resources, among others. Today, the Project took a big step forward: useful safe and responsible travel experience in country tasks has fostered; major environmental issues have been caused by plastic waste spreading in deep sea, polar regions, Mount Everest, etc.; 70% of soap, one of the six necessary articles provided by hotels, is wasted, costing 50,000 tons and 4 billion Yuan a year. The Project partners believed that these issues cannot be addressed solely by the government, but by corporate and social forces combined; application studies in safe travel, responsible travel and driving safe and responsible travel by intelligent travel in countries along the Belt and Road are highly innovative. All partners are expected to lay a solid foundation for developing and perfecting a global tourism system for Chinese tourists based on compiling a high-quality Project document per the basic concepts of “sustainable”, “accessible” and “responsible” of world tourism. In this way, we can provide valuable exploratory cases for the integrated development of culture and tourism in the new era and the fulfillment of corporate social responsibilities, thus continuing assistance to in the cooperation among the government, production and research. Responsible travel should avoid negative impact on natural and social environments. Through group travel, customized travel and self-help travel, an increasing number of Chinese tourists are and will be integrating into the living environment in other countries and regions, such as airports, stations, supermarkets, ships, communities and parks. The order of picking up luggage at the airport, the habit of queuing for check-out in the supermarket, the behavior of offering a seat in public vehicles and leisure sites, the courtesy of taking meals in the cafeteria and civilized dining, the mutual aid during amusement in the park, among others, are widely and profoundly affecting the effect of “amity between people holds the key to sound relations between states”. Today, we stressed that the Tourism Bill of Rights and Tourist Code should focus on tourist responsibilities, encourage people who can afford travel abroad to take the lead in “being a tourist with attitude” and encourage enterprises engaged in building the global travel service system to initiate safe and responsible outbound travel.

Huang Huang, Head of the Research Group and Deputy Researcher of the Institute of Regional Tourism Planning and Development at CTA and Post Doctorate Li Longhui presented.

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