Dialogue between Tourism and Civilization——Report on the Parallel Forum of CDAC_China Tourism Academy
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Dialogue between Tourism and Civilization——Report on the Parallel Forum of CDAC

2019-12-26 9:51:14       Size:[L  M  S]

    Conference on Dialogue of Asian Civilizations was opened on May 15th in Beijing National Convention Center. In the afternoon, the parallel forum themed on “Cultural Tourism and People’s Communication” hosted by China Tourism Academy was successfully held. Party Secretary, the Minister of the Ministry of Culture and Tourism Chu Shugang attended the meeting and addressed. President Dai Bin of CTA hosted the dialogue on “the assignment and value of Asian Culture in the Changing Time” and released the report on “Dialogue between Tourism and Civilization—Research on Asian Tourism Communication and Cooperation”.

    Distinguished Minister Chu Shugang,

    Leaders of Culture and Tourism of the foreign countries and guests,

    Civil communication and cultural dialogue cannot be achieved without formal system led by countries, without professional communication on education, science, and culture, without business intercourse and service trades, and more importantly, without the sharing of way of living of foreign countries across national boundaries. More than 4.5 billion people live in Asia and contribute $32 trillion GDP of the world. People’s demand for travel demands enormous. Asia is endowed with 550 world cultural heritages and 250 intangible cultural heritages, not mentioning the charming natural landscape and happy life. The convenience in visa application, the well-developed transportation network, public services, business environment and increasing market investment of Asian countries have promoted the Asian tourism market to develop in a comprehensive, harmonious and sustainable way. Tourism is plays an increasingly important role in civil and national communication, as well as in cultural interactions.

    Statistics shows that countries and regions in Asia is experiencing a primary stage of mass tourism development, and is expecting a huge market and development potential. The year 2017, Asian countries and regions have served 43 million inbound overnight tourists, contributed 41million outbound overnight tourists and 759 million domestic overnight tourists, which take 32.7%, 31.2% and 67.7% of the total market volume of the world respectively. In the same year, the inbound tourism income of Asia is $509 million, which is 38.4% of the world total volume, the outbound tourism consumption is 473.99 million, which is 35.8% of the world total volume, the domestic tourism consumption is 963.15 billion, which is 38.9% of the world total volume. Compared with the total population of domestic tourists, which is 67.6% of the world, the tourism consumption per capita is not high; however, the consumption grading has been emerging.

    Asian tourists are the most important resources of China inbound tourism. The past 15 years has witnessed a 7.2% annual increase of tourists visiting China from Asian countries and regions. The total number reached 15.09 million in 2017. The number of tourists from Chinese Hong Kong and Chinese Macau and Chinese Taipei to China mainland has reached 40.73 million. Asian tourists to China has taken up to 60 % of the total foreign tourists of China inbound tourism market. The top 10 tourists resources countries are Korea, Japan, Vietnam, Philippine, Malaysia, Mongolia, Singapore, India, Thailand, and Indonesia. Regionally speaking, East Asia and Southeast Asia are the most import tourists resources of China inbound tourists. It is noteworthy that overnight tourists from Mid Asia to China is increasing rapidly, of which the annual increase rate has reached 13.2% in the past 15 years.  

   Asian countries and regions have always been the most important outbound tourism destinations for Chinese tourists. Since 1997 when China first opened the visit tourism to countries like Singapore, Malaysia, Thailand and regions like Chinese Hong Kong and Chinese Macau, the market of China outbound tourism to Asian countries has been increasing in double-digit growth. In 2018, more than 70% Chinese tourists chose Asian countries as their destinations, especially Japan, Korea and Southeast Asian countries which are well-developed in tourism reception infrastructure and have long communication history with China. China is also the biggest tourists market for Thailand, Japan, Korea, Maldives, Vietnam, Bhutan and etc. In 2018, the numbers of Chinese tourists visiting Thailand and Japan have exceeded 10 million and 8 million for the first time respectively. China is also the major tourists market for other Asian countries, including Singapore, Malaysia, Indonesia, Philippine, Cambodia, Nepal, Laos, UAE, India and Israel. The monitoring data of the CTA shows that Chinese tourists’ satisfaction to Asian countries and regions is relatively high. Among the 102 tourism destinations around the world, Singapore wins the number 1 satisfaction from Chinese ourists; Maldives and Japan are at the top 10 list; 15 Asian countries and regions scored higher than 80 (full mark 100), the average satisfaction score of 36 Asian countries and regions was 78.51. 

    Ministers and Guests,

    The increasing tourism communication strengthens political mutual trust. Tourism communication cannot carry out without the coordination, support and cooperation of government departments and public organizations of all countries, including culture, tourism, diplomacy, immigration, aviation, taxation, financial insurance and safety emergency. Along with the frequent tourism communication among China and other Asian countries and regions, the intercourses of government departments of all countries become more often. Safeguarding regional tourism market, dealing with tourism disputes and guaranteeing tourists’ safety will play more important role in deepening political mutual trust. 

    The increasing tourism communication promotes the civil communication and mutual learning. Asian tourism development has promoted the civil and cultural communication among Asian people in the past 20 years. Compared with the professional communications participated by government officers, technicians, cultural and education scholars, tourism communication provides with people a grand foundation, which is huge in scale, high in frequency and easy to access. Tourists’ activities in foreign countries, such as sightseeing, relaxing, vacating enable them to experience local politics, economy and cultural values in a more subjective and realistic way, so that they are more comprehensive and understanding about the difference between countries. The historical resorts, food and wines, folk holidays and celebrations and other cultural programs of all countries and regions can be better spread by tourists.

    The increasing tourism consumption greatly pulled the economic growth and social development of Asian countries and regions. The massive cross-border tourism consumption expands the market foundation, including catering service, accommodation, business and leisure industries. It not only brings income, but also employment. According to the statistics of WTTC, the comprehensive contribution of tourism industry to local economy and employment in 20 Asian countries is higher than the average level of the world in 2017. Especially to countries and regions like Maldives, Chinese Macau, Cambodia, Georgia, Cyprus and Thailand, the inbound tourism is crucial to local economy and employment.

    The prosperity of tourism market derives from people’s demand for a better life. Asian people have history of reading ten thousand books and travelling ten thousand miles. Travelling abroad has always been yearning. Tourists not only visit those cultural heritages which bear the common value and country feelings, but also to experience the beauty of daily life in foreign countries. Religious places like church and temple, cultural spaces like stadium and gallery, daily life places like supermarket, special restaurant and café, those places are now become public spaces for both local people and tourists, and are important factors for tourists to choose destinations.

    The prosperity of tourism market relays on the countries and regions’ positive reaction toward public will. In order to guarantee citizens’ travel rights, expand tourism communication, China and other Asian countries and regions have set up various mutual and multi-lateral dialogue systems. Meetings of Minister of Tourism departments among China, Japan and Korea, among China, Mongolia and Russia, between China and ASEAN, and among members of SCO, as well as tourist year activities held between China and India, KZ, Laos, ASEAN, have all achieved obvious results.

    The tourism market cannot develop without the consistent innovation of market participants in investment, project, products and services. Commercial organizations like China Travel Group, Ctrip, Tuniu, Mafengwo, Qyer, JTB of Japan, ANA, Tata of India, Taj Mahal, Angkor Wat of Cambodia and public units like museums, galleries, theaters provide with tourists the freedom and esteem of travelling through Asia by refined innovative activities.

    Ministers and Guests,

    At this time when trade protectionism co-exists with economic globalization, it is also notable that improvement should also be carried out in tourism-related policies, including visa application, immigration, taxation, safety emergency, language environment, and etc among Asian countries and regions. There are still barriers in market access, customs and technologies in cross-border tourism investment. Tourism cooperation should be given higher strategic significance in national cooperation framework and regional communication. 

    I hope that that tourism can be given higher significance in future civil and cultural communication among Asian countries, and the “Asian tourism promotion plan” imposed by President Xi Jinping. The communication among countries bases on the closeness of their people. The closeness of people relies on frequent exchanges. The face-to-face interactions between hosts and visitors in travel can realize the mutual cultural learning. The theoretical discussions and practice explorations in promoting the integration of culture and tourism should be carried out so that the both two can be organically unified in people’s pursuing for a better life. More tourism topics should be discussed in summits, national visits and senior officer communications. And the implementation results should also be monitored and inspected through statistic calculation and professional assessment.

    I hope that more market participants can be accepted in cultural and civil communication among Asian countries and regions. In the tourism development system, private organizations and commercial powers cannot be neglected and may probably play decisive role in the system. All dialogue systems and cooperation platforms should add entrepreneur communication systems to attract travel agencies, aviation companies, hotel groups, cultural innovation companies, restaurants, shopping mall and other commercial organizations. 

    I hope that educational, scientific, think tank and media organizations will play more important role in civil and cultural communication among Asian countries and regions. Their participation will definitely provide cultural communication and tourism cooperation with indispensible wisdom and talents support. By the support of Asia Development Bank, China Tourism Academy has accomplished travel road-books such as Laos Tips, Cambodia Tips, and Burma Tips. Supported by the UNDP and the Ministry of Culture and Tourism of China, China Tourism Academy majorly research safe and responsible tourism programs of Asia. We would like to contact tourism-related educational and research units to take cooperation in data exchange, research an development, talent cultivation and etc., and to work together to promote the cultural exchange and tourism cooperation of Asia.

    I hope that we should emphasize the role of technology in tourism exchange and civilization dialogue among Asian countries. Technology is changing the world and innovation is shining in the sky of tourism. Facing the different language environment of Chinese, Japanese, Korean, Vietnamese, Cambodian, Arabic, Mongolian and Swahili, it is hard to imagine how free-travel tourists communicate with local people without speech recognition and real-time translation technology. Therefore, we highly emphasize the role of technology in culture and tourism. Through policy guidance and planning guidance, we will accelerate the cultivation of scenario applications based on new technologies such as big data, cloud computing, artificial intelligence, 5G, satellite navigation, and driverless, and promote the mutual empowerment and integrated development of "technology +" "culture +" "tourism +".

    Wish Asian Tourism a Better Future!



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