The 4th Edition of Travel Agency Management Edited by Dai Bin and Zhang Yang was Published in Beijing_China Tourism Academy
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The 4th Edition of Travel Agency Management Edited by Dai Bin and Zhang Yang was Published in Beijing

2019-4-25 13:19:20       Size:[L  M  S]

The 4th Edition of Travel Agency Management (first published in 2002) edited by President Dai Bin and Dr. Zhang Yang was recently published by Higher Education Press in Beijing.

This book serves as national planning textbook for the 11th five-year plan of higher education and a curriculum textbook for the 21st century. The 1st edition was edited by Dai Bin and Du Jiang in 2002, which is selected as core curriculum textbook by colleges and universities and well received. Two revisions were respectively performed by Dai Bin and Du Jiang in 2005 and Dai Bin and Qiao Huafang in 2009, while the 4th edition is the third revision after a decade. 

During this decade, as a typical type of business in the tourism economic system, travel agencies continuously developed and innovated along with the prosperity of tourism market. Accompanied by the change of tourism market and innovation practice of travel agency development, laws and regulations construction and public governance mode, academic theory construction, talent cultivation, discipline paradigm keep evolving and innovating. The 4th edition of Travel Agency Management aims to timely reflect the advanced theories and practices in the teaching materials, so as to promote tourism higher education to respond to the needs of the times in a timely manner, and together develop with the industry.

 

 

Source: CTA

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