2019 China Travel Service Industry Development Forum and the Annual Meeting of the “One Belt And One Road” Urban Tourism Alliance_China Tourism Academy
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2019 China Travel Service Industry Development Forum and the Annual Meeting of the “One Belt And One Road” Urban Tourism Alliance

2020-9-2 10:35:00       Size:[L  M  S]

 On Oct. 23, 2019, the “2019 China Travel Service Industry Development Forum and the Annual Meeting of the ‘One Belt and One Road’ Urban Tourism Alliance”, co-sponsored by CTA, Culture and Tourism Department of Henan Province, Kaifeng Municipal People’s Government and Henan University, was held in Kaifeng, with the theme of “new drivers of consumption, new vitality in ancient capital”. President of CTA Dai Bin, former Deputy Minister of the Ministry of Culture and the first Director of the National Museum PAN Zhenzhou, Vice Deputy Director of Culture and Tourism Department of Henan Province Zhou Yaoxia, Mayor of Kaifeng City Gao Jianjun, Director of the Institute of Industry Research of CTA Yang Honghao, Vice President of Henan University Sun Gongqi, Dean of the School of Cultural Industry and Tourism Management of Henan University Cheng Suiying, Mayor of Italy Wallis Alessandro Jovenzi, mayor of Otar San Guillero City George Angley, and some other leaders attended the conference. There are also over 170 participants, including representatives from WGHT Group, Shenzhen Minkave, Beijing Dahuashenyou, Lvmama, Davost Intelligence and other tourism enterprises all over the country, Qingming River Park, Bianliang Small Song City and other local tourism enterprises, “One Belt and One Road” tourism alliance member cities, as well as Journalists from various central and local media.

    The morning meeting was presided over by Liu Zhen, Deputy Mayor of Kaifeng. Mayor of Kaifeng City Gao Jianjun, Vice Deputy Director of Culture and Tourism Department of Henan Province Zhou Yaoxia, former Deputy Minister of the Ministry of Culture and the first Director of the National Museum PAN Zhenzhou, made opening speeches. Mayor Gao Jianjun pointed out that One Belt and One Road is a golden way for cultural tourism integration and exchange. Kaifeng, as an important city of One Belt and One Road and a historical capital of the Yellow River basin, has welcomed the opportunities and advantages of major national strategies. He believed this conference will provide more inspiration for Kaifeng to build itself into an international historical and cultural capital, as well as to tell the story of China, the story of the Yellow River and the colorful cultural stories of the alliance city.

    Vice Deputy Director of Culture and Tourism Department of Henan Province Zhou Yaoxia pointed out in his speech: reading ten thousand books, traveling ten thousand miles. Culture and tourism always complement each other, and the integration and development of culture and tourism make culture more attractive and tourism more dynamic. Under the guidance and support of the Ministry of Culture and Tourism, Henan Province should speed up its development based on reality and draw more intellectual resources from this conference to make the province more influential and attractive.

    Former Deputy Minister of the Ministry of Culture and the first Director of the National Museum PAN Zhenzhou also gave a speech at the opening ceremony. He mentioned that a city with unique cultural advantages has the most fundamental core competitiveness, and Kaifeng is such a city. He also cited the classic speech of President Dai Bin, pointing out that the development of cultural tourism industry can promote the development of economy and culture, but can also promote the development of human civilization. He believed the conference will surely contribute to Chinas strategy ofOne Belt and One Road development and building a community with shared future for mankind. Finally, he delivered a poem and wished the conference a complete success.

    The speech session in the morning conference was presided by Director of Culture, Radio, TV and Tourism Bureau of Kaifeng Wei Peishi. President Dai Bin gave a wonderful speech entitled “the Tradition of Travel Agencies and the Future of Traditional Travel Agencies”, pointing out that at present, more and more people in the tourism industry are discussing the topics of global tourism and big data, but the traditional travel agencies devoted to providing services gradually only exist in a small range. In the future, the travel agencies should pay attention to new demands, reshape the value chain of tourism and arouse the new vitality.

    President of WGHT Group Wang Jun delivered a speech entitled “Supply-side Reform by Cultural Tourism Industry”. Chairman of Beijing Dahuashenyou and Co-founder of Mingkave Zhang Jingshi and General Manager Wang Danqing made a speech entitled “Cultural Creativity and New Technology Help Night Tourism”. Dean of School of Cultural Industry and Tourism Management of Henan University and Lecture Room speaker Cheng Suiying delivered a speech entitled “Reviving the Ancient Capital of Culture with Integrated Cultural Tourism”. Executive Chairman of China Cultural Heritage and Sustainable Development Fund Kang Jiaqi delivered a speech entitled “Chinese Cultural Inspiration stimulates Global Creativity”.

    In report session, Dr. Zhang Yang from the Institute of Industry Research of CTA released the 2019 Report on the Development of China's Travel Service Industry”, which mainly answers three questions in the development of the travel service industry: why do we need the ubiquitous travel service more now? what kind of travel services do tourists need? on the supply side, what services are being provided by the market or the government?

    Subsequently, a signing ceremony for the cooperation between historical and cultural blocks was held, and the representatives from Kaifeng Gulou District and Kaifeng Shunhe District, and Nanluoguxiang Chamber of Commerce as representative of Beijing characteristic blocks, signed the agreement in the presence of all the attendees.

    The meeting in the afternoon was presided over by Yang Honghao, Director of the Institute of Industry Research of CTA. In the sharing session, Special Assistant to the President and Vice President of Lvmama Ren Guocai, Director of Beijing CCEE Liu Qian, Secretary General of Nanluoguxiang Chamber of Commerce Guo Ling, General Manager of the Tourism Innovation Planning Department of Davost Intelligence Li Jiajie, Chairman of Shandong Goldon Digital Creative Co., Ltd. Zhou Aibin, Wu Wuxian from Guangzhou Ruifeng Audiovisual, Assistant President of Shanghai Jinzhonglv Enterprise Institution Zhang Lili respectively delivered the speeches entitled “Cultural Tourism IP Builds Cultural Confidence, “Cultural and Financial Integration Innovation”, “Management Innovation Practice of Nanluoguxiang Chamber of Commerce, “Innovative Practice of Night Tourism Performing Arts”, “Science and Technology Promotes Cultural Tourism Development, “Analyze the Development of Night Tourism Economy from the Perspective of Operation, and “Smart Service, Enabling the Future - S2b2C Internet Platform.

    The round table discussion was presided over by Yang Honghao, Director of the Institute of Industry Research of CTA. With Culture and Tourism Integration: New Drives for Industrial Development and New Vitality for Ancient Capital Development as the theme, Executive Chairman of China Cultural Heritage and Sustainable Development Fund Kang Jiaqi, Vice Chairman of Ruzhou CPPCC of Henan Province Yu Zhanying, General Manager of Bianliang Small Song City Lan Yongjun, Marketing Director of Qingming River Park Shi Zhanliang, Docor of School of Cultural Industry and Tourism Management of Henan University Xiao Jianyong, had an in-depth discussion on the integration of culture and tourism, thus to seek common development.

    Representatives from the One Belt and One Road city tourism alliance signed the 2019 One Belt and One Road city tourism alliance cooperation agreement.

    In the Kaifeng Tourism Promotion Conference, a promotional video for Kaifeng tourism was played, and the rich cultural and tourism resources of Kaifeng were displayed through the plate & drum dance, classical Henan opera, Erjiaxian, acrobatics and the song & dance, which were well received by the participants.

    During the conference, the participants also inspected the special cultural tourism projects of Kaifeng, experienced the colorful night economy, and felt the new vitality in Kaifeng under the integrated cultural tourism.


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