Doctor in management, associate researcher.
Research field: Research on international tourism group and tourism destination.
Education background: 1990-1994, Hubei Normal University, bachelor¡¯s degree in science.
2001-2004, College of business administration and tourism management of Yunnan University, major in tourism management, master¡¯s degree in management.
2005-2008, College of international business administration of Shanghai University of Finance and Economy, doctor¡¯s degree in management.
Work experience: 2004-2005, College of tourism cooking of Yangzhou University, lecturer.
Main research achievements : He has hosted 1 key project and several special projects of CNTA, and participated in over 20 projects in the National Natural Science Foundation, National Social Science Foundation, Humanities and Social Sciences Planning Foundation of the Ministry of Education and subjects of tourism planning at the provincial and city levels, and published more than 20 theses, translated works and textbooks.
Main academic works: Choice of Transnational Hotel Market Access Ways: Balance of Risks and Gains£¨2007£©
Analysis of the Phenomenon of Cannibalization in Multi-brand Strategy£¨2007£©
Sustainable Development of Cultural Heritages Sites from the Perspective of Cultural Living Organisms¡ªBy Taking Lijiang Ancient City of Yunnan as an Example£¨2003£©