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Chen Xu

Doctor of philosophy, assistant researcher

Research field: Tourism industry and economy operation, early-warning systems in the tourism economy, destination branding and destination marketing, consumer behaviors in tourism.

Education background: 1997 ¨C 2001 Bachelor of Economics, Tourism Management, Anhui Normal University, Wuhu, Anhui CHINA
2002 -2004 Master of Arts, Tourism Studies, Brock University, St. Catharines, Ontario, CANADA.
2006 ¨C 2010 Doctor of Philosophy, Clemson University Clemson, South Carolina, USA.

Main research achievements: Dr. Chen is a regular and major contributor to the annual series of China¡¯s Tourism Performance: Review and Forecast. He led or participated in several research projects in the US, from local and state government development authorities in South Carolina, to the US National Forestry Services. The topics covered from destination branding, economic impact analysis to visitor profiling. He also presented at several international tourism conferences.

Main academic thesis: Sustainable Tourism: A Perspective of Stakeholders Partnership Building (2011)
Assessing Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Method (2010)

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