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Na Su

Doctor of Business Administration.

Research focus: Hotel brand management£º
Effect of brand personality on consumer¡¯s psychology and behaviors toward a brand£»
Usage of social networking sites and its effect on brand-consumer relationship quality£»
Characteristics and segmentation of business travelers, and differences in terms of brand choice.

Education background:
9/11-5/15 Ph.D., Hospitality Business Management
Washington State University, School of Hospitality Business Management
9/08-7/11 M.A., Hospitality Business Management
Beijing International Studies University, School of Hospitality and Tourism Management
9/04-7/08 B.E., Tourism Management Beijing Jiaotong University, School of Tourism Management

Work Experience: 2011.08-2015.05, Teaching Assistant, the College of Business, Washington State University
2014.08-2015.05, Instructor of IBUS 435, a senior-level course in Washington State University


Publications:
Published journal papers
Su, N., John Mariadoss, B., & Reynolds, D, 2015. Friendship on Social Networking Sites: Improving Relationship between Hotel Brands and Consumers. International Journal of Hospitality Management. 51£¨2015£©£º76-86.
Su, N., Reynolds, D., & Sun, B. (in press). How to make your Facebook posts attractive: a case study on a leading budget hotel brand fan page. International Journal of Contemporary Hospitality Management.
Conference proceedings
Rahman, I., Su, N., & Reynolds, D. Using Macroeconomic Predictors to Forecast Monthly Restaurant Industry Sales. International CHRIE Conference, 2013, St. Louis, Missouri.
Su, N., Reynolds, D., & Sun, B. (2013, January). How to Make Your Facebook Posts Attractive: A Case Study on Super 8 Hotel¡¯s Fan Page. In The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Rahman, I., Su, N., & Reynolds, D. (2013, January). Consumer Perceptions of Green Practices in Hotels: An Exploratory Study. In The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Rahman, I., Su, N., & Reynolds, D. (2013, January). Predicting Aggregate Monthly Restaurant Sales Using Macro-economic Variables. In The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Su, N., Ma, Z., & Jang, Y. (2014, January).Extension of Technology Acceptance Model to Tourism and Hospitality:
Literature Review across Disciplines. In The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Su, N., John Mariadoss, B., & Reynolds, D. Emotional and Cognitive Involvement in Consumer¡¯s engagement on Hotel Brand Social Networking Sites and Its Consequences. In The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.

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